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Company News/November 4, 2021/ 4 min

Mapping the network: how we plan coverage across America

A look at the coverage map behind every campaign we quote: interstates, freight corridors, and the markets they connect, coast to coast.

By Mobile Hwy Ads Team

United States map marking the major media markets the network reaches

Every campaign we quote starts at the same map. The interstates and US highways stitch America's media markets together, and the freight running those corridors is the backbone of our network. When an advertiser tells us the markets they care about, we translate that into the routes that actually reach them.

Corridors first, pins second

Fixed out-of-home starts with a pin on a map. We start with the lines between the pins. A trailer that runs a corridor works every market along it, which is why one well-planned campaign can cover a region that would take a dozen static boards to approximate.

National breadth or regional focus

With trucks and trailers operating across all 50 states, the same network supports both plays: a national program that keeps a brand visible coast to coast, or a focused flight concentrated on the corridors around a specific footprint. The map is the shared language we use with every advertiser to decide which one fits.

If you want to see your own markets on it, request a quote and tell us where your customers are. We will bring the routes.

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